Marketing in Sydney has since evolved into what we know of as a multifaceted aspect of our lives. As the means of conveying messages—communications—grew, Sydney companies have been exposed to various marketing opportunities that are, in one way or the other, complex. Aside from the typical marketing mediums such as print media like newspapers and magazines and broadcast media like radio and television, the Internet has since become the venue for companies to showcase what they’ve got.
Companies, now having recognized these changes in the aspect of marketing, can’t just stick to just one medium. Indeed, they have to find ways on how they can truly reach out to their target audience by not just marketing their respective brands, products, or services, but also to meet certain goals in terms of sales. As such, they often take advantage of the expertise of professionals who work for advertising agencies.
Basically, an advertising agency, more popularly known as an ad agency, is a company that is responsible for carrying out a wide variety of marketing campaign strategies that are tailor-made to suit the needs of its clients, i.e. the companies. It works closely with these entities by gathering as much information as possible, making campaign pitches, working with the right product consultant, and engaging in a creative process of establishing the ads. In every successful marketing campaign it provides for their clients, the agency is able to build long-term partnerships with them.
An ad agency Sydney today can be of several types, each focusing on the needs of specific clients. In terms of size, the largest is the global advertising agency, which caters to multinational corporations and large-scale companies with tremendous needs when it comes to marketing. A type of full-service agency, a global agency researches and implements certain marketing techniques, and is usually familiar with the typical brands that consumers consider as household names. Such an agency usually has offices located in various parts of the world.
Another type is the regional advertising agency, which caters to companies who want to market their products only within a certain region of the globe. Another is the media agency, whose aim is to help companies market their brands, products, or services over TV, radio, and print publications. There is also whose focus is on a specific industry or niche; industry specialty agencies are small in size and concentrate on helping only specific types of clients, such as those in the healthcare, technology, and retail industries, to name a few.
Generally, the ad agency Sydney receives from a certain client what is called a creative brief, which basically details the overall scope of the marketing strategy that the client intends to implement. Usually, it lays out the marketing campaign’s objectives, identifies the market demographic or the target audience, the strategies that may be adopted to reach out to the target consumers, the time period of the campaign, and the estimated costs. Both the agency and the client will then work to devise a plan that may or may not involve other forms of communication such as public relations, promotions, and the like.
The agency, through its various departments, would start working in coming up with an effective marketing strategy/ies that would be based on the client’s profile and needs. With a bunch of analysis, research, testing as well as the insights of a product consultant, the agency will provide inputs in what would become the creative work. All of the ads are placed in the work, which would first be presented to the client. Upon the go signal of the client and upon revisions on the part of the agency, the ads in the creative work is then aired live on TV stations, promoted over the radio, and shown in print via billboards, newspapers, and magazines.