Environmental Attitudes Split Generations

When it comes to the environment, it seems that the generation gap is bigger than ever. Recent studies have shown that the younger Generation Y (those born between approximately 1981 and 1995) is more likely to believe that humans are responsible for global warming than their older counterparts, the Baby Boomers (those born between approximately 1946 and 1964).

Yet interestingly enough, perhaps Generation Y is all talk and no action, with 68% of Baby Boomers committed to personal change when it came to the future of our environment, whilst only 59% of Generation Y felt the same way. In fact, Generation Y participants were more than double more likely to admit ‘I see change is needed but haven’t done much about it yet’ than their older neighbours.

The ‘Dirty Money’ study, conducted by Neco Runz Pty Ltd in Melbourne, Australia, found that whilst the older generations were less likely to think humans were responsible for global warming and environmental damage, they were quicker to believe that it was the Australian government’s failure in not creating more new green jobs. The younger generations seemed more indifferent to finding fault with government officials and world leaders about carbon trading, government schemes and the government in general, and looked instead to themselves and the general community for environmental responsibility.

So are the Baby Boomers in denial, one must ask? This study makes it appear so. Nearly all of the younger generations believe strongly that humankind is responsible for Global Warming whilst only 79% of Baby Boomers believe the same thing. It would appear that, however, that as the generations we now call ‘younger’ get older, more of us will be taking responsibility for the environment and issues surrounding it, and doing something about it.


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